——Jiangmen Overseas Chinese Media Center Interview Team and Australian Justice of the Peace Mr. Lu's Inspection Visit

Documentary of Pengzhonghuang Food Group

On June 14, 2025, the Jiangmen Overseas Chinese Media Center interview team and Australian Justice of the Peace Mr. Lu visited Jiangmen Pengzhonghuang Food Group Co., Ltd. for an on-site inspection and research. The purpose of this visit was to gain an in-depth understanding of this hometown overseas Chinese characteristic private enterprise's innovative practices in modern agricultural technology application and food safety assurance.

The above picture shows Huang Baijun, Director of the Overseas Chinese Media Center (center in the picture)

The above picture shows Australian Justice of the Peace Mr. Lu (right)

At the symposium held at the group headquarters, Pengzhonghuang Food Group board leaders Li Yuyin, Lu Yaotang, and others gave the inspection team a detailed introduction to the company's development history and technological innovation achievements. It was introduced that the group's unique Xiancao new agricultural technology has achieved remarkable results in multiple fields: in pig farming, using traditional Chinese medicine fermentation formula feed based on Xiancao Chinese medicine agricultural technology significantly improves meat quality; in rice planting, applying ecological planting methods and irrigating with the Xiancao Chinese medicine agricultural technology fermentation formula ensures food security; in Xinhui dried tangerine peel cultivation, combining traditional craftsmanship with Xiancao Chinese medicine agricultural technology creates authentic high-quality Xinhui dried tangerine peel; in cured meat processing and baijiu brewing, using Xiancao Chinese medicine agricultural technology innovates process standards and sets industry benchmarks.

The above picture shows company leader Li Yuyin introducing the company to the inspection team (first on the right)

The above picture shows company leader Lu Yaotang introducing the company to the inspection team (first on the right)

As a famous food brand in Jiangmen, the "Pengzhonghuang" group was founded in 1982, with its headquarters located in Pengjiang District. After more than forty years of development, it has formed a full industry chain pattern integrating breeding, planting, deep processing, logistics distribution, and terminal sales. After the brand strategy upgrade in 2010, several professional subsidiaries were successively established, building a complete production and sales system. The group has always adhered to the principle of "food quality and safety first," and has won multiple honors such as "National AAA Quality Credit Enterprise" and "China's Top Ten Quality Cured Meat Brands."

At the end of 2022, the group reached a strategic cooperation with Guangzhou Tianxia Nongwang Co., Ltd. and Xiancao Homeland Technology Co., Ltd., forming a new group company. By introducing Xiancao Chinese medicine agricultural technology, it achieved transformation and upgrading based on traditional industries, committed to developing the traditional Chinese medicine agricultural health industry and producing high-quality ecological organic food. The group adheres to the philosophy of "seeking truth and pragmatism, unity and efficiency," building harmonious relationships among the enterprise, customers, employees, society, and nature.

At the symposium, Justice of the Peace Mr. Lu emotionally expressed: "I greatly appreciate Pengzhonghuang's products. As an overseas Chinese, every time I return home, I choose Pengzhonghuang's products as gifts. Its cured meat, baijiu, rice, and other products are highly praised by overseas relatives and friends and are an excellent choice to convey hometown feelings." Reporter Chen Dao commented from an industry perspective: "The innovative application of Xiancao agricultural technology represents the direction of high-quality development of Chinese agriculture. The full industry chain control from field to table is a vivid practice of implementing the 'Healthy China' strategy."

At the end of the inspection, the group leader stated that they will continue to aim at "producing premium products," promote the research and application of Xiancao new agricultural technology, provide consumers with more safe, healthy, and high-quality food, and truly realize the corporate vision of "Taste Pengzhonghuang, Healthy Centenarian Family."

The above picture shows the symposium scene