Group photo after the symposium with the Consul General of Ukraine in Guangzhou (third from right)

On February 28 this year, the Consul General of Ukraine in Guangzhou, SERHII KAPUZO, Consular Agent MYKYTA MARTYNOV, and their delegation were invited to visit Jiangmen City, Guangdong Province, to conduct an in-depth inspection of Jiangmen's characteristic private enterprise, Jiangmen Pengzhonghuang Food Group Co., Ltd.

At the symposium, Li Yuyin, head of the board of Jiangmen Pengzhonghuang Food Group Co., Ltd., and Lu Yaotang introduced the unique agricultural scientific research achievements of the company, including the application and technical advantages of the new agricultural technology of Xiancao in pig farming, rice planting, and grape cultivation. They also presented the overall production and sales situation of the group in recent years, as well as the series of products such as Pengzhonghuang Banquet Wine, Lingzhi Treasure, Jiataihe, and Qingyun Tian Cao, while outlining the grand blueprint of the new Xiancao agriculture.

It is understood that the famous private food brand enterprise "Pengzhonghuang" Group in Jiangmen City is located in the beautiful hometown of overseas Chinese, Pengjiang District. Founded in 1982, it mainly engages in pig farming, planting, deep processing of cured meat, distribution and sales of food ingredients and daily necessities. Originally, it mainly operated poultry and livestock farming, deep processing of meat products, and processed cured meat for export to Hong Kong Wufeng Hang on behalf of Jiangmen Food Import and Export Company. In 2010, the company established its own brand "Pengzhonghuang" and founded Jiangmen Pengzhonghuang Animal Husbandry Co., Ltd., Jiangmen Pengzhonghuang Food Co., Ltd., and Jiangmen Pengzhonghuang Food Supermarket Co., Ltd. It also opened Jiangmen Pengzhonghuang Fresh Meat Food Chain Specialty Stores, Pengzhonghuang Life Supermarkets, and Pengzhonghuang Food Distribution Centers, achieving integrated operations from farming, deep processing to market circulation. Over the years, the enterprise has won honors such as "National AAA Quality Credit Enterprise," "Consumer Satisfaction Unit," "China's Top Ten Quality Cured Meat Brands," "Most Trusted Quality Brand by Consumers," and "China Quality Top 500." To better serve the public and ensure sustainable development, at the end of 2022, Guangzhou Tianxia Nongwang Co., Ltd. and Xiancao Jiayuan Technology Co., Ltd. reached a strategic cooperation with Jiangmen Pengzhonghuang Company to jointly establish Jiangmen Pengzhonghuang Food Group Co., Ltd. Utilizing Pengzhonghuang's industrial chain platform, they have innovated further on the original foundation by adopting high-quality development of Xiancao traditional Chinese medicine agricultural technology, expanding the planting, breeding, and deep processing of Chinese herbal medicine for health, producing high-quality ecological organic food with superior quality and better taste. The business philosophy of Jiangmen Pengzhonghuang Food Group Co., Ltd. is: to prioritize food safety first, corporate interests second, customer-oriented, and strive to serve customers. The company adheres to the business philosophy of "seeking truth and pragmatism, unity and efficiency; striving for brilliance and common development," always taking sustainable development as the business goal, committed to building a harmonious and win-win relationship among the company, customers, employees, society, and nature, ensuring the enterprise always progresses together with society.

Symposium scene

At the symposium, Mr. SERHII KAPUZO, Consul General of Ukraine in Guangzhou, stated that Jiangmen Pengzhonghuang Food Group Co., Ltd. possesses innovative intellectual property rights in new agricultural technology. Since 2016, it has selected the main agricultural products in breeding (pigs, cattle, sheep, chickens, ducks, geese) and planting (rice, wheat, fruits, tobacco) for trial production and promotion. Eight years of practice have proven that the group has discovered new agricultural technology with internationally leading levels. Therefore, finding suitable agricultural bases for planned application and promotion has become an important strategic goal of the company. Moreover, high-end agricultural food must enter the global free trade system to exert market advantages. Ukraine has always been the granary of Europe and is one of the countries with vast areas of black soil suitable for agricultural production. Its large-scale farm operation model is relatively mature, with complete agricultural product processing facilities, and export management regulations allow high-end agricultural product exports. Consul General SERHII KAPUZO believes that Ukraine's future agricultural industry development requires more new agricultural technologies with international leading levels. The Ukrainian Consulate General in Guangzhou is willing to facilitate more excellent characteristic private enterprises from Jiangmen and Guangdong Province to enter, settle, and root in Ukraine by providing matchmaking, bridging, policy guidance, and promoting trade-related work to achieve resource sharing, win-win cooperation, China-Ukraine friendship, and common development.