Peng Zhonghuang Lazi Adhere to the "Three No" Principle to Build Local Brand
2023/10/10
Jiangmen Pengzhonghuang Food Co., Ltd. is mainly engaged in "Pengzhonghuang" cured flavor series products, and its product quality is widely favored by consumers. "Do not use substandard raw materials, never add harm to human health pigment." Lu Yaotang, chairman of the company, said that product quality is the lifeline of the enterprise. The company unswervingly adheres to the above "three noes" principle in accordance with the established development goals to ensure that product quality is monitored, win the market with quality, and win reputation with quality.
adhere to the principle of "three noes"
"Focus on product quality and strive to build local brands." Lu Yaotang said that in order to achieve this goal, the company's cured flavor processing plant is designed according to the food standard plant, equipped with advanced production equipment and technical personnel; in order to ensure product quality, the company puts product quality on the agenda and strictly grasps the source of product quality. The main raw materials are pollution-free fresh pork and other auxiliary materials, which must also be purchased through regular channels and obtain relevant certificates; in order to strictly control the products leaving the factory, the company specializes in hiring three food quality inspection technicians to check the product. In terms of management, the company has established a set of perfect pre-production, production and post-production account management system.
"Product quality is the cornerstone of the survival and development of enterprises." Lu Yaotang said that after recent years of development, Pengzhong Emperor's cured flavor has been deeply rooted in the hearts of the people. At present, the market share and product coverage of "Pengzhonghuang" cured flavor continue to expand. The key to these achievements lies in the excellent product quality.
Build a local brand
In recent years, on the basis of retaining fine traditional products, the company has successively developed a number of products suitable for the tastes of different consumer groups. At present, the company has independently developed more than 20 varieties of fresh meat sausage, fresh meat, pearl rose sausage, Xinhe tangerine peel sausage and Cordyceps sausage.
City Pengzhonghuang Food Co., Ltd. implements fully enclosed production management, with complete production equipment and quality testing instruments, and the production process strictly implements the management system standards. Its products are rich in wax aroma and have a loose taste. The company has passed the ISO9001:2008 quality system certification and ISO22000:2005 food management system certification, QS food certification; Obtained the first batch of food hygiene A- level enterprises, AAA-level quality credit enterprises and consumer satisfaction units in Jiangmen City; Pengzhong Huang Laiwei won the honor of consumer trust quality assurance brand and top 500 quality.
"Honor is not easy to come." Lu Yaotang said that in order to make the cured products better, in 2010, the company spent a lot of money to eliminate the equipment that did not meet the requirements of the development of the times. The newly introduced production equipment not only improved the production efficiency, but also made the color and luster of the products more beautiful. Better taste, more stable quality and, more importantly, this set of equipment can make the production environment more environmentally friendly and hygienic.
"It will only get better in the future." Lu Yaotang said that the company will cherish the honor, further improve the quality of products, win the trust of the market with quality, and make the local brand of Pengzhong Huang Lazi more thick and beautiful.